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If you’re in the market for a new television, you may have come across the brand Hisense and wondered why their TVs are often priced lower than their competitors.
Hisense has gained popularity in recent years for offering affordable televisions, but what makes them so cheap?
Hi Sense TV’s are cheap because they are made in China for a lower cost.
Hi Sense also is undercutting its competitors with cheaper prices in order to gain market share.
They use unique strategies such as aggressive data collection to make up for the loss of revenue from selling at a lower price.
Hi Sense TVs are cheap because they collect your data
One reason why Hi Sense TVs are cheaper than their competitors is because they collect user data more aggressively than other brands.
When you set up your Hi Sense TV, you will be prompted to agree to their terms and conditions, which include giving them permission to collect your user data and send targeted ads to all devices on your IP address.
This is likely an extra revenue source for Hi Sense, which allows them to charge less than their competitors. However, this may not be a desirable trade-off for some users who value their privacy.
Also, it might not be a sustainable business model as consumers are becoming more apprehensive to these marketing strategies.
Google has announced it is phasing out third-party cookies, which allow advertisers to serve targeted ads based on user search history.
This could cause an industry standard practice which would certainly hurt Hi Sense’s current strategy.
It is important to note that other TV brands may also collect user data, but Hi Sense’s approach appears to be more aggressive.
If privacy is a concern for you, it may be worth considering other TV brands or being cautious about agreeing to Hi Sense’s terms and conditions.
Hisense is cheap because their TVs are made in China
One of the main reasons why Hisense TVs are so affordable is because they are made in China.
Hisense is a Chinese multinational company that benefits from several advantages that allow it to lower production costs.
Chinese manufacturers are renowned for their ability to produce high-quality products at a lower cost than other countries.
This is due to the lower cost of labor in China, which is significantly lower than in the United States.
Chinese TV manufacturers leverage their supply chain efficiencies and better manage their production capacity by making TV’s in their own country.
Hi Sense has unique relationships with companies in China as they are a Chinese company and likely can get their materials made for cheaper prices then American-based companies. Thus why their prices are so low.
Hi Sense is trying to gain market share, they undercut competitors in pricing
Hi Sense is one of the TV manufacturers that have been making waves in the global TV market, thanks to their affordable pricing strategy.
According to the latest report from Omdia’s TV Display & OEM Intelligence Service, Hi Sense has secured a 24% market share in Q1’23, up from their combined market share of 22% in 2022.
One of the ways Hi Sense has been able to achieve this growth is by undercutting its competitors in pricing.
This is a common strategy used by companies trying to gain market share, and Hi Sense has been very successful in executing it.
By offering TVs at a lower price than their competitors, they have been able to attract budget-conscious consumers who are looking for a good deal.
Personally, I find myself recommending HiSense TVs to friends and families who are looking for a budget TV and don’t care about having all the advanced image technology.
In fact, I have the Hi sense U8 series labeled as one of the best budget 4K TV’s in my buyers guide.
Are Hisense TVs Good?
If you’re in the market for a budget TV, Hisense is definitely a brand worth considering.
The company offers a range of TVs with different features and at different price points, providing flexibility to consumers.
Hisense TVs are often competitive in terms of specs, features, and pricing, making them a good value for the money.
While Hisense TVs may not be able to compete with premium OLED sets that can cost thousands of dollars, they manage to provide competitive features and specs, often with solid gaming performance.
With frequent sales, Hisense TVs can be some of the best value around.
In the US, Hisense offers a wide variety of different TVs, from sets with different smart platforms to expensive Mini-LED sets and everything in between.
Hisense’s A4H Series is the company’s most basic line of TV, while the A6 Series is the brand’s mid-range flagship 4K TV.
The U6H line is one of the brand’s more premium lines of television that still manages to come equipped with a budget-focused price tag.
Alternatives to Hi Sense TV’s
If you’re in the market for a new TV and considering alternatives to Hisense, there are several options available that offer excellent value and performance. Here are some of the best alternatives to Hisense
- Sony: Sony TVs are fantastic but are expensive. I myself own a Sony A80J OLED (affiliate link) and could not recommend the brand more. However, if you are going to buy A Sony Bravia model get ready to pay up. Sony TVs come equipped with their state-of-the-art technology Sony Bravia Core which allows you to stream movies with top-notch 4K HDR content.
- Samsung: Samsung is another great band and is primarily known for their QLED technology which emits impressive brightness and increased contrast. They have the best budget OLED on the market with the Samsung S90C (affiliate link).
- TCL: TCL is similar to Hi Sense in that is more of a budget TV brand. In fact, their Q6 QLED made it in my list of the top budget 4k TV’s on the market.
- LG: LG arguably makes the best OLED on the market with the LG G3 (affiliate link). They consistently make high-quality TV’s and are in the top 3 in terms of best TV brands with Sony and Samsung in my opinion.
